Generate more leads now
From sales representatives not being able to target key decision-makers to giving up too easily and not devoting enough time to gather the right prospects – sales prospecting is getting more challenging by the day, making it important for marketers to generate quality leads and hand them over to the sales team.
Let’s face it – cold calling and other traditional outbound practices are no longer as effective as they used to be. This is why having an effective inbound strategy makes the process of lead generation and prospecting more efficient.
So, if you haven’t made the shift from outbound to inbound marketing tactics, you’re not only shooting in the dark but you are also wasting time and money.
With access to a barrage of information and plethora of choices, customers of today are more aware and want to be sure that your business is worth their time and money before committing.
In order to stand out from your competitors, cut through the noise and be considered, you need to personalize your communication while employing several lead generation tactics that involve a mix of social media marketing, PPC, SEO optimization, content marketing and email marketing.
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A few of the other companies we helped grow
Did You Know?
B2B companies with mature lead generation processes enjoy 133% more revenue compared to average companies (Intellistart)
61% of marketers say generating traffic and leads is their top challenge. (HubSpot)
96% of visitors who come to your website aren’t ready to buy (yet). (Marketo)
93% of B2B companies say content marketing generates more leads than traditional marketing strategies (Marketo)
Common Challenges Faced by Lead Generation Companies
Common Challenges Faced by Lead Generation Companies
Acquiring Quality Leads
Quantity vs quality – hasn’t that always been the age-old debate? In the case of lead
generation, quality takes the cake. You may have acquired a large number of leads but how does it matter if they don’t convert into customers or don’t have the decision-making power?
Generating high-quality leads should be your focus because they have a greater likelihood of becoming your customer, resulting in a higher ROI.
Inability to Produce Relevant Content
It’s important to acknowledge that your prospective buyers are in different stages of the buyer’s journey.
The only way to attract and engage prospects is to ensure that you’re serving the right ad creative and content for each step of your customer journey.
Poor Conversion Rates
Acquiring leads is just half the battle won – the next step is turning those leads into customers which is something many companies struggle with.
In order to improve conversion rates, you need to continually nurture your leads, understand which stage they are in and strengthen your relationship with them to compel them to make the transition.
Fortunately…
Well, the good news is that eVietGlobal LLC is equipped to handle all these challenges for you. Let’s get started and take a look at how we work.
Our Lead Generation Process
Schedule a Strategy Meeting
Every successful partnership starts with a solid discussion which is why we will use this opportunity to understand your business, target audience, USPs, goals, and challenges. We want to know it all. This meeting can be hel face-to-face or over a phone call.
Implement the Plan
On receiving your approval, we will implement the plan and manage the end-to-end execution so that you can focus on other important aspects of your business.
Develop an Execution Plan
Once we decide to work together, we will do a thorough anal-ysis and put together a meticulous execution plan, tailor-made for your company. This plan will lay out actionable strategies and quick-wins to maximize your lead generation efforts while establishing specific KPIs in line with your long-term goals.
Track and Optimize
Our team will continually track performance and optimize the campaign to ensure it’s on the right track to achieve the desired outcome. We believe in complete transparency and will keep you updated with the results at every stage.
Schedule a Strategy Meeting
Every successful partnership starts with a solid discussion which is why we will use this opportunity to understand your business, target audience, USPs, goals, and challenges. We want to know it all. This meeting can be hel face-to-face or over a phone call.
Develop an Execution Plan
Once we decide to work together, we will do a thorough anal-ysis and put together a meticulous execution plan, tailor-made for your company. This plan will lay out actionable strategies and quick-wins to maximize your lead generation efforts while establishing specific KPIs in line with your long-term goals.
Implement the Plan
On receiving your approval, we will implement the plan and manage the end-to-end execution so that you can focus on other important aspects of your business.
Track and Optimize
Our team will continually track performance and optimize the campaign to ensure it’s on the right track to achieve the desired outcome. We believe in complete transparency and will keep you updated with the results at every stage.
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Frequently Asked Questions
What KPIs do you offer around your lead generation services?
We align all our lead generation efforts with your actual business goals. With some clients, we measure our impact by the number of lead generated and the cost per lead acquired. On other projects, we measure results based on the cost per paying client acquired. To do so, we will need to have access your marketing automation and CRM solution.
Do you offer guarantees?
While we at eVietGlobal LLC are confident about designing the perfect marketing funnels to help you acquire high-quality leads, we do not offer guarantees – and you should be wary of anyone who does.
How does Pay-Per-Click (PPC) advertising work?
PPC is an online advertising model where advertisers pay a fee every time their ad gets clicked. The most popular channels to run PPC ads are Google (Search and Display network) and Facebook.
PPC advertising is the fastest way to generate leads. When users click on your ad, they are directed to your lead generating landing page. The key to PPC success lies in targeting the right audience.
What makes you different to other lead generation agencies?
Our lead generation management team consists of people who have worked for a wide range of companies. We take pride in our rich knowledge, experience and ability to create lead generation campaigns that are tailor-made for your business and deliver results.
What channels do you use to generate leads?
As an agency, we spend over $500,000 every month, and we consider ourselves to be platform agnostic. In fact, we have our own advertising network as well. In any case, if you’re specifically looking for a list of platforms, we can help you acquire high-quality leads from the following channels –
- Google AdWords
- Facebook ads
- Twitter ads
- YouTube advetising
- Programmatic ads
- Other real-time buying platforms
- Bing ads
- Instagram ads
- Retargeting
- Mobile advetising
- Yahoo ads
- Direct media buys
..and more!
How long will it take to get results?
With paid acquisition campaigns, you can expect to see results in the first 3 months.
How do you charge?
We work with clients on a monthly retainer basis. It is typically a percentage of your advertising spends or a small management fee.
Frequently Asked Questions
What makes you different to other lead generation agencies?
Our lead generation management team consists of people who have worked for a wide range of companies. We take pride in our rich knowledge, experience and ability to create lead generation campaigns that are tailor-made for your business and deliver results.
What KPIs do you offer around your lead generation services?
We align all our lead generation efforts with your actual business goals. With some clients, we measure our impact by the number of lead generated and the cost per lead acquired. On other projects, we measure results based on the cost per paying client acquired. To do so, we will need to have access your marketing automation and CRM solution.
What channels do you use to generate leads?
As an agency, we spend over $500,000 every month, and we consider ourselves to be platform agnostic. In fact, we have our own advertising network as well. In any case, if you’re specifically looking for a list of platforms, we can help you acquire high-quality leads from the following channels –
- Google AdWords
- Facebook ads
- Twitter ads
- YouTube advetising
- Programmatic ads
- Other real-time buying platforms
- Bing ads
- Instagram ads
- Retargeting
- Mobile advetising
- Yahoo ads
- Direct media buys
..and more!
Do you offer guarantees?
While we at eVietGlobal LLC are confident about designing the perfect marketing funnels to help you acquire high-quality leads, we do not offer guarantees – and you should be wary of anyone who does.
How does Pay-Per-Click (PPC) advertising work?
PPC is an online advertising model where advertisers pay a fee every time their ad gets clicked. The most popular channels to run PPC ads are Google (Search and Display network) and Facebook.
PPC advertising is the fastest way to generate leads. When users click on your ad, they are directed to your lead generating landing page. The key to PPC success lies in targeting the right audience.
How long will it take to get results?
With paid acquisition campaigns, you can expect to see results in the first 3 months.
How do you charge?
We work with clients on a monthly retainer basis. It is typically a percentage of your advertising spends or a small management fee.
Partners & Awards
HubSpot 2019 Impact Awards
Marketing
HubSpot 2019 Impact Awards
Sales Enablement
Marketing Excellence Awards
Awarded Excellence in Government Sector Marketing
Circle of Excellence
Awarded Excellence in Social Media
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Recent Posts from our Blog
B2B marketing can be complex.
And unfortunately the internet is filled with generic and watered down information on how to invest in different lead generation channels, leading many B2B marketers to get it wrong. They may feel like they’re checking a channel off the list, when in reality their approach isn’t yielding any return. They’re getting it completely wrong.
This might be due to ineffective tactics, poor strategy, or a faulty approach altogether.
We’re going to break down six of the most effective B2B marketing channels, where many companies get it wrong, and how you can get the most out of it.
Over half of all companies in the world use some kind of marketing automation software, an industry valued at over $4 billion. The biggest softwares in the industry are Hubspot and Salesforce, but there are countless others making waves in MarTech.
But a software alone won’t grow your business.
In this article, we will discuss the 10 B2B automation strategies to grow your business.
No business can survive without selling its products and acquiring loyal customers.
As you’re striving to improve your products, you will also need to find creative ways to sell them.
This is where B2B sales tools come in. With these tools, you can improve your sales results while doing less work.
eVietGlobal LLC
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eVietGlobal LLC
43 Adam Dr, Newington, Connecticut, 06111info@evietglobal.com
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