At A Glance

18x

Decrease in Cost per Acquisition

68x

Increase in Return on Advertising Spend

Client Testimonial

Backstory

Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. A homegrown brand, it houses a diverse range of stylish footwear, bags, and accessories for both men and women.

Established in 2006, Pedro has expanded its presence to 19 countries across the Asia Pacific, the Middle East, and the United States of America.

Backstory

Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. A homegrown brand, it houses a diverse range of stylish footwear, bags, and accessories for both men and women.

Established in 2006, Pedro has expanded its presence to 19 countries across the Asia Pacific, the Middle East, and the United States of America.

Challenge

Challenge

A globally-renowned brand, Pedro operates through its 14 brick and mortar stores and an online store.

From shoes, bags, and accessories – their online store features a wide range of products for men and women.

While their brick-and-mortar stores are well-established and were attracting decent walk-ins, the same could not be said about their e-commerce store which wasn’t getting enough traffic.

They wanted to encourage their target audience to shop online and increase revenue. After having run digital marketing campaigns in the past, incurring a high cost-per-acquisition, and not seeing quality results, they reached out to eVietGlobal LLC for a more robust marketing strategy.

Solution

We were assigned the objective to boost their e-commerce sales while reducing the cost per customer acquisition.

We gained an understanding of the company, products, and goals. We also uncovered deeper insights into their target audience and their shopping journey.

On the basis of our findings, we developed a multi-channel marketing campaign to drive traffic to their online store and increase sales.

We leveraged Lookalike Audiences based on their existing customers to find new potential customers and target them with ads on Facebook and Instagram.

People who visited the website and engaged with products were further retargeted with those product specific ads.

We used a mix of product focussed image and carousel posts with enticing captions to capture shopper attention and encourage clicks.

Facebook Feed

Facebook Stories

Google display ads

Apart from promoting their best sellers and offers, we also ran event-specific promotions to direct traffic and boost sales.

Earth Day ad

International Women’s Day ad

We kept tracking the performance of the campaigns and consistently optimized them to ensure they’re reaching the right audience and delivering positive ROI.

Results

Our campaign succeeded in not only driving traffic to Pedro’s e-commerce store but it also led to a dramatic increase in conversions in a cost-effective way.

Owing to our strategic choice of advertising mediums, accurate targeting, and tactful optimization techniques, the campaign resulted in an 18x decrease in cost per acquisition and a 68x increase in return on advertising spend.